Types in Logo Design

Types in Logo Design Text-Based Logo Design The mainly extensively used of all logo types, the text-based design focuses on text and style but can include other elements as well. A text-based design is more suitable for companies whose name successfully show what (TCS Couriers, Home Goods) without graphics to communicate this message, a literal explanation of the words is often necessary. (For example, we all know very well that Wal-Mart is a big mart because its logo design actually explains everything.) A text-based design is often text only with exclusive typographic behavior (such as Microsoft, Yahoo). More often, however, is the company that are mutually easily create graphics for a clean, simple individuality. The presentation of the word, in essence, is a representation of society. Do you like the design of a text if: * Message resources are not sufficient and should be aware of the name recognition. * Your name is logically distinguishing but not (yet) a household word. * You want products or companies, are correlated with their parents in a more clear and direct that allows a symbol. Letter mark Based Logo Design with text-based design, a letter-mark Based design is entirely typographic mark, typically conceing initials or abbreviations. Monograms and anagrams are Letter mark Based design. The mapping of letters into a symbol of the company. Prefer a letter-based brand design when: * Your initial interpret graphically better your real name. * You need to connect the branches of the parent and can not simply be the name. * You can afford to teach the public what the Letter of the mark means. Brand-mark Based symbol A simple but strong graphic figure, often abstract, that harmonizes one aspect of a company or service and symbolize a company report. (Think of Nike or Apple computers). Prefer a Brand-base design mark when: * You must have a symbol on a product. * Your name is too long, too often, does not interpret well the world, or has no property. * You need help - the parent company and can not simply be the name. * You can afford to teach the public what the symbol means. Icon-based logo icons logos are based as combination marks. The logo icon based on the principle of a combination of brand-mark Based symbol with a word-sign basis. The combination can be loose or fixed. With a loose connection, the elements may be used together or separately. A good sign for the design of company logo to communicate effectively what one company, and the company owns. Prefer an Icon-based design, when: * You are a point of departure - the companies or small businesses with limited resources. * Your name is reasonably distinctive but not (yet) a household word. * You must have a symbol on a product, but want more than just a symbol. Since Icon-based logos to communicate more easily than other types of logo design, traffic is less on the logo to be effective. Therefore, the icon-based logotypes are the cost effective nature of the logo design available and are ideal for start-ups or small businesses with limited marketing budgets.