Why Dot COM Fail webmaster perspective

Why Dot COM Fail webmaster perspective Every day you hear that is from another company and business.When because it has a dot-com become a dot-bomb? After examining a dozen companies, I believe that the main reasons for the failure of Dot-COMs are: Poor business plan. In recent years, a lot of investment capital has been poorly planned companies that clearly could not reach profitability.Poor business support. This applies both offline and online. Two newspaper ads and word of mouth not enough.Poor financial management. Fancy offices, food is a bell ringing? Poor management of human resources. With a lot of money in their hands, many start-up took too many people or, worse yet, the staff recruited unqualified. The attitude of friends and relatives, often for no value investments.Errors the website of the company. Hundreds of times the errors may be found in a web page. Yes, the website of the manufacturer should retu to school, if they ever went to school HTML all.I 'll concentrate my remarks on the last reason: As the errors on the website of the company based on HealthIt is clear that you can send money through the Inteet if you have customers. You have customers if viewer "traffic" in the language of geek. And the traffic if your website is easy to find - at the top - in the search results pages (SERPS). It is not so easy to achieve.First of all your site for indexing in search engines: search engines and Web Directories.Although Some search engines, your site, of course, most of the time occurs Only when someone links to your website. In the case of a new Web site, the existing links is almost impossible. Instead of waiting for the connections to start a model campaign.A big no-no is submitting a Web site with the software presentation. The use of software of this type can be easily and quickly, but some web directories and search engines DO NOT accept automated submissions.It 's true that the manual is the presentation of a long process - you must read and follow the individual engines Search 'guidelines for submission to communicate effectively with the model? but it is a necessary condition of closed sites step.Most I have only a modest presence and visibility in the search Engines.Let 's say that your site correctly, you waited a reasonable period of time - usually a few weeks? for the search engine to your template, but your site is not near the top in search results Pages.You again ask why, eh? Well, one or more of the following reasons might apply: 1) Your submission was supported by the search engine. If the spamming techniques, such as: Repeat your keywords in the meta-tag or keyword in the text using the same color as the background, some search engines refuse to index your site.Page redirection - including cloaking - or building artificial links farms can sometimes be considered spam by some search engines. These links companies establishing web pages for the sole purpose of creating links to the targeted site. More information about spam, see my article: "Search Engine Spamming Sucks!" [] Some search engines have trouble indexing pages that use frames or Flash.2) Your submission was accepted, but your website is not in the list of the first 10-30. Since very few people check pages after the first 30 results you want on top 10-30. There are many reasons why an item is not listed high.The most common reasons are: the lack of keywords in your main content page title and description tags and meta tag keywords. Depends ultimately on the search engines? Algorithm criteria used by search engines to classify pages.HTML error. Examples include unclosed tags, unquoted attributes, incorrectly nested tags, missing the alt attribute of images. Each of these will have on your website for accessibility, reducing potential customers pool.A Web site with HTML errors can cause in the end, Explorer, Netscape or Opera totally strange unreadable in a text browser. Although Explorer has the largest market share, a significant proportion of Inteet users with other browsers. Do not forget the more than 50 million people in the United States with disabilities. Many of the latter use text / voice browsers.Other nature of the errors in the HTML Programming SitesProper Web is very important, but the structure and layout of the pages are equally important. I saw sites without the possibility, with the company: no e-mail, no "contact". I saw sites so overcrowded that it is almost impossible to find my way around. I saw sites with ugly color. I saw a site so "heavy", which has nearly three minutes to Home Page.According statistics, have very limited patience when it comes to loading a page. If after eight seconds they can not see on the page, they leave. And we all know what that means, or the success of a website site.I not only saw all the errors in sites that are now gone, but I found even in areas that are still alive, including, incredibly, some Fortune 500-company Web - We sites.So Is dot-com or not? The answer is clearly yes! But on one condition, you lea from your predecessors.How can be a profitable dot-com? I do not pretend to know all the answers. If I did, I would be millionaire by now.Advice for the formation and operation of your business: Develop a solid business plan, with a clear and credible way, in the area of profit. Venture capitalists are much more cautious than a few years ago. They invest less and are selective in that risk. They want to retu value for their money. Since statistics show that 9 out of 10 start-up significantly fail.Handle your money. Just said.Hire only people you really need and to make sure all of them are professionals.Advice In relation to the website, your company, to do the right thing when you prepare the site. Hire reputable professionals to build and promote your cyber adventure. If you already have a website, do not forget that a website can be easily and accurately re-re-search tools.Have your site designed according to recommendations from the W3C - HTML coding rules official. Yes, it takes time and is much easier with an HTML editor, but the results are much better when properly coded by hand. See the web site accessibility and usability. Do not forget to check and validate the code. Speaking of testing, do yourself a favor: Check the spelling of your pages.Do no-spam techniques. They can not be caught, but a day on which search engines or your competitors find you. Sometimes search engines, this ban on your site for more information about LIFE.For spam, see my article: "Search Engine Spamming Sucks!" [] Avoid Gizmos: Javascript, Flash or frames. Bells and whistles will never be your page ranking. In fact, it badly on your site, indexing or ranking in search engines and annoy most of the spectators. So, do not do it! Do you have interesting content on your pages, content that grabs the attention of the viewer. No matter how beautiful your site, no matter how much professional promotion you made, if the site does not attract the interest of viewers, he go? You guessed it - sites.Also to your competitors, use the title tags, keywords and description meta tags in HTML-targeted keywords that encodes the content of your pages. This helps search engine ranking of your site higher.Promote site thoroughly. Send this page to search engines and web directory, with particular attention to the link popularity question contact webmaster of the site, to request a link to your website. Yes, it takes time, but it is worth it.So, let's see if we dot-com or not? You bet we are! There are huge opportunities on the Inteet. Find your niche, follow the rules, work hard, and you it.It is not easy, but if you believe in your dream, and realistic expectations, you successful.Good luck! The author is Daniel Bazac Web Marketer for Web Design in New York, (), a website design, search engine optimization and promotion. E 'on-line since 1995, and is also a seasoned Inteet Information Researcher. He can be reached at mailto: danielbazac@hotmail.com