Your site is beautiful, but where are your profits

Your site is beautiful, but where are your profits Most new business owners and they need to create a website that deals   Professional. But how to develop what should it be? How much energy   creativity and money to invest for visitors CFSP? Woof?   What a great site? Experienced entrepreneurs know: Your goal is to create a website   for sale, not a site that eas the electronic version of Miss Universe.   Most of the time you want to win sales contests? contests.Remember beauty beer commercial and the dog? A man sends   the dog in the kitchen to get a beer. You hear the sound of a   the opening of a fridge and a can opener ... buzz and then listen   Grinding sounds. Oh no! The dog is drinking beer! Big business, right? Except ... can remember the brand   Beer? And of course we are? I saw all the big pink bunny battery. But   Many people as possible? I do not remember the author? s brand. (1) Focus on a professional marketing message.Recently I heard? My wardrobe is talking   designed to avoid drawing attention to me. When the public   Thinking, What a beautiful dress? o? What mess! what? not listening   My message. Your website works the same way. Stay focused on the content. (2) Use the graphical sparingly.Graphics take some 'time to load. And what sells? No   Graphics? copy.Research show visitors find the information. Therefore, the use of graphics to convey   Specific messages. A site can display a gym before and after. And   Properties may show examples of royal houses. (3) Use a significant graphics.One winning website offers up a menu prepared in 3-ring   Scrapbook. The words are difficult to read and frankly I? I'm not sure   Remember what your site is. A 3-ring could be a   agenda, notebook of a student, or ... But what? s means that the objective of a public company. You? D shows   Chalky and folders. Sure, your target market business leads   It leads to the occasional canvas. Ma? Ll climb the symbolism, in particular   Si? trying to differentiate itself from a market of leisure, or family. (4) Skip flash frame and (usually). You probably already know this. Search engines do not like frames and   The visitors will be looking forward to flash load.If you? Are you a famous musician (like Coldplay) and author (as Lawrence   Block) can create a website and build your fan wait half   Hours if necessary. They? Ll wait for something outside the ordinary.And you? Are you a web designer, you probably need to show some of   tricks.But most of the time, I believe that websites are like games of basketball. Web   copy in court, put points on the board. Readers seeking   Smooth and uniform, but strong? again with emphasis on the most   action.Graphics stay on the side, cheering the team. Ma? S cope: most of the   not coming to see a game of PEP team. (5) Create a great title for each page.Research demonstrates, again and again, that readers respond to their first   Holder. If they? Back intriguing, no? Ll go to read your first copy.Readers of titles that communicate? I share your pain?   They? I have problems and that? Go solutions for navigation. It does not   have much time.Bottom line: Focus on communication and the creation of a major campaign   Message. Framework so that the message to meet, as a professional?   but keep your site focused on leaing can be provided   solutions to their challenges.Cathy Goodwin, Ph.D., is the publication of an author, speaker, writer and   Business consultant. Are you a single professional who needs to sell   but can not afford to sound and selling?   My father and * Report: 5 best-kept secrets of websites to attract customers