His website is a Wonderland Art Picasso s what taught me how to design persuasive

His website is a Wonderland Art Picasso s what taught me how to design persuasive When singer John Mayer sings his romantic song, "Your Body is a Wonderland", I can not stop thinking about websites and usability. As usability consultant, I see the devotion to her lover, and the time spent discovering all the details of his being, like the way most web site designers think that their sites. When you reach the letter "Take all your big plans and break them, this will be a time, beginning to laugh. Makes me think of Amazon.com. Let me explain why.Do you have three hours for the people? Amazon? D-puzzles as homepage personally greets me by name, which is the art of speaking well of sale. We? See clearly? Met? before. Ha? Recommendations? for me. There? Sa nifty announcement that the film develops as a school auditorium screens where you know that? Go to something, or cool, or gross, compared to all your friends. Neither this announcement? Do not tell me what to do for him to go. When you click on it, yo? M snapshot taken within the site to a targeted area. There? S my box of gold, and my wish list, and 15,459 links to things you might want to purchase. All of this is shown in the first few seconds of my arrival.Whenever me a website with an offensive far too early, I often feel overwhelmed or angry, and leave. If the Amazon is a human being with a real body, probably would be? Not like him or her for a long period of time. I want to find the physical Amazon aggressive, invasive, greedy, selfish, and probably a hypochondriac. However, I did most of my Christmas shopping there last year. Why? What is it that Amazon has an interesting experience? To understand the theory behind the type of design uses Amazon, which is copied by thousands of e-commerce web sites, I tued to a different way of seeing and a different kind of art. The kind of art that Pablo Picasso cubist painting seemed fit.The experience SeeingPeople respond to websites the same way of responding to art. They come with an expectation. They see what they want to see. What? S for the design of the website to show what we did not find, or may not know what they were trying for. recently attended the opening of an art gallery reception in the evening. I know the artist and his family. Standing in front of one of his pieces of bright colors, a scene of someone entering a store in a bustling city of New York, said things to me. ? The brown brush strokes are the back of the woman? S head as the person enters the store. Note the hand on the handle. The colorful canvas depicting images of life in the city, such as signs, lights, clothing, people and buildings. Honking car began to imagine that I? M breathing the smog of the city. Surprisingly, none of the illustrations are clearly defined. The artist drops clues and the rest is left to your imagination and emotions. You can see what you see. I know I'm watching paint different from other people viewing because I can hear their remarks.Then, my friend says the singer? Since my dad? S experience, I see everything differently. A few years ago, at the age of 19 years, my friend came home to find his father nearly to death by bleeding bad surgery in which they were discharged too early from the hospital. He opened his chest, literally, a backup copy of my friend and was held in collaboration with their hands, while the family members received medical care. He saved his father? S life. Since then, her work takes on a new form. This artist? S point of view, everything that is present at the time, all the time. Normally see in bits and pieces, and then lose more than you? S us.This beaten with a rope around me. If a web page, for example, everything that this site offers all at once? Is there a way to do this by offering intelligent soft trill or tracks that leave the imagination enough for the visitor wants to stay on the page until all? In the spotlight? This was one of the experiences that led me to link Pablo Picasso and web design. Pablo Picasso believed that only through our consciousness in doing things that are coming. We? Back in general unaware of anything until the issues us.Awareness, experience and ArchitectureImpressionist persuasive art is not about painting, as the objects are viewed, but more about the experience of seeing them.Andrew Chak writes in his book, Submit Now: Designing Web sites of persuasion, what are users to view web pages in the face while you're trying to do something. Each page or helps them move forward in the process or make a step backwards. If you have gaps in its functionality or if you do not provide guidance to its users, it can be? Just do not expect this. A solution to drive visitors to the website or the pages of important issues is through the use of persuasion and a comfortable place. For example, when a product has been designed to reflect, is the human response to experience or to use it. The same may be true for sites.Amazon website is using techniques of persuasion. Remember that? Screen? ad? Clicking on this I was further deliberated on the site. Other sites cleverly written marketing content to keep your interest enough to keep browsing. Even better are embedded inside the link text.By comparison, Google? S home interface is simple and minimalist. However, they realized that someone was? Not everything that Google does not open, designed to Soople.com listing efficiently all on one page. N. click. N-to-lea navigation. The obvious tasks are presented at once, for instant access. Google someone forgot to read Andrew Chak? Principle # 4 S? ? You know all about your site, but users do not know anything. Soople The design approach and Amazon quickly to the user in a web environment, the experience, not just watch and see how it works first. This is also the experience art.Task task TaskWhich design is best for your site? It is the mixed salad and plop some tomatoes on top, or set up a buffet of dishes from the table, organized by food group, and let people choose? Picasso once said? I paint objects as I think them, not as I see them. The development of Cubism allowed an overlapping and interpenetrating planes on a canvas. This is the way of Picasso, which offers views of its subject, and as my friend, the artist could capture the layers of paint and layers of human life in an 8 x 8 piece of material. What? S is not always easy to know where it is? Login? a painting by Picasso. The view is simply? Everything all at once?. E? S is not always easy to know where to go on a website. Every guest has a different mission. Chak refers to them as? Browsers, evaluators, agents or customers. Math and science found inspiration on Cubism and the concept of? Continuous dimension of consciousness? or what we call three or four dimensions. Jason Edward Kaufman writes in his essay, a pioneer of Cubism? More specifically, Einstein? S theory of general relativity, he found his first artistic expression Cubist art. The layout of an object composed of a field defined by the artist? S by moving the point of view suggests, as Einstein postulated, a? Space-time continuum? whose composition depends on the point of view. The idea of being able to experiment with different art, and to enter a painting from different areas on the basis of his experience is something that can be applied to websites as well as cubist art. How to plan a Web site? S? Continuous dimension of consciousness? In other words, the way to keep people on your site, regardless of original intent is? If your intention is only to sail, or to assess the site? Or to perform a transaction, or to retu as a customer? This can be done during the planning phase of the site, through the adoption of measures to support the division of businesses, users and objectives of the site. Write in detail. You can title? My web site requirements? if you wish. Having them on paper can be very helpful.As just move your site, it can be shown that, to ensure that they meet the initial requirements, and non? Do not stray. Sales of fuiture customized to your corporate website is a requirement that can not be happy if you also have Google ads on your homepage. Although the ads may make money, that sends potential customers to mobile offer.Also consider the view you are drawing. And 'your or your website visitors? As an artist paints from within, rather than focusing on who will see the finished product or what? Ll do with it, the owner of a website needs to be conceed about the reactions of viewers who see the site. The designer must consider that the visitors are and what they want to do on your website that give site.How companies, users and objectives of the website? Think in terms of business creation, both at home and for users. A firm requirement may be for sale. The task is to design a form, or provide? Call to action? choose pathways to products that inspire purchases, such as the sale items.I user? s can be to find a representative of the customer in the company to talk about a product. May have anticipated this e-mail or telephone, and a contact form, and put your phone number on the site. But how did you do for yourself is easy to identify and describe a product page and a page for customers who call in or email can communicate properly? Do not you say? No? S 5 clicks into that category, after the second section of the third button on the left. That not only confuse the customer, but customer service representative.The website? S aims to convince and make any task easy to find and implement. No matter what was involved in the design, if the tasks are clear and easy to understand and use, the visitor will remain. By focusing on their actions and reactions for the creation of the award, managing to make a salad or buffet approach easy use.What It is a lovely Hat? Back WearingHow someone see your website the way artists like people to experience art? You bring the user into the scene. You give the site substance.At first sight when we met someone, that the exploration of their appearance. We make some judgments as to the person and what it is and where it What? again. We have to go unless the how and why. Dating help. What makes a drink at the bar. For each page of your site, an introductory paragraph that quickly and easily answer these questions suffice.Google? I? M Feeling Lucky?. They? I immediately called, with this small gesture of sco. The logo colors or happy? Hurt is. Great? O? S? appear to the eye, no? no? Amazon does everything but prepare me a cup of espresso. Your home addresses me by name at least 5 times. Other words are? You? how? their new versions? e? new to you?. Most websites use? What? And again? e? us. I like Amazon, so buy things from them. What? S simple.Blog writers who fascinates us by pulling us into their world and that gives us everything. They share everything from your navel piercing what they think of your neighbor? S impressive bike out of bed at 6:30 am every moing. Describe these things so exquisitely squirm at the thought that the poor belly button and you can hear the roar of Harley on her head. We love our personal dramas. We think, we do not know, all other too.Like Picasso? And the art, and the other, you want to know something about it, even if at first you do not understand it.What Taught Artists MeFor months? I tried to find it? something? what? s been bothering me web site usability, in particular the old question,? Why do some Web sites sell and others do not? No? ? I came close when they began to use the user during the usability testing. To see my process, my clients realize how important your website visitors can When someone? Not for what he or she needs a laptop and cell phone for twenty minutes by train to a rich work, this is a potential loss of sale. Picasso helped me to see how we can tu to someone? s attention even when there are many layers of thought streaming in.When singer told my friend? I see things that most people miss? during the most routine tasks such as opening a door, or as his painting of a view from a window of Toy Story, I began to understand. His paintings make the lack of parts from our point of view skim over every day. His art, like Picasso? S, made up in layers, with hints of things that make you curious, and the workshop that brings the convenience moment.Persuasiveness and web design are the details. Are at the point of view and delivery, and most of all, the experience of interaction. This is the connection between the site and the cosmic web site visitor.This is what distinguishes the site from one to another and that some of them functional and productive pieces of art.Usability Consultant, Kimberly Krause Berg, has UsabilityEffect . Cre8asiteForums.com com and. Its experience to optimize organic search engines, along with Web site usability consulting, offers unique site idea development.Copyright 2004