Tips to make your Search Engine Friendly Pages Part 2 Writing effective Meta Tags

Tips to make your Search Engine Friendly Pages Part 2 Writing effective Meta Tags Like many other things that are invisible, there are a lot of unnecessary mystery surrounding the use of meta-tags on web pages. Meta tags are information packets in the header part of a website there are several page.Though META tags may be included in the header of a web page, the ones that are most important for the optimization of Search engines are the title tags, description and keywords tags tag.The title tag is really one of the most important things we can work to improve your site's search engine results. Go to Google and search for a keyword if you watch the first ten items in this search, you will see that all have the keyword in the title, sometimes more than once. Thus, when writing the title tag, it is helpful to have your keywords in the title tag, not only in the tag, on top of the title.Suppose that your company is Acme Manufacturing Company and sells electrical and widgets you find in Califoia . What should the title tag? Most people opt for the name of their company, as the first word of the title. E 'logical, since it appears in the blue strip at the top of the browser, but this does not necessarily help you get good placement in search results for keywords "electric widgets in Califoia". The first words of the title tag is very important. Population may not be the search for Acme Manufacturing, unless it is a very important brand, but I am looking for electrical gadgets, and in May by someone wanting to buy New York, especially if it is not for sale item type. Also, if there are tons of widget companies, it will be difficult to reach the top of the pile in just a search for the term "widget". But in the case of "widgets in Califoia", then you will have a good chance of achieving a high, if you put the keyword Califoia see the license. So if you're in a highly competitive, customer and not on you already know, then you might consider a title tag like this "Electric Manufacturing Acme widgets in Califoia" or even better "Electric Widgets in Califoia from Acme Manufacturing . "Some guidelines for the title tag that this tag is limited to 70-80 characters, including spaces. I confess to having used different occasions.The on the next tag is to be done is the description tag. Many search engines use the description tag as a way to tell the researchers on the page. On MSN, for example, the description of the path indicated in the title is the description that has been put in the description tag.The description tag is important in two respects: the search engine keyword searches robot to "get an idea of what is on the page, and this tag will be seen by users like to scroll down the search results. If it is interesting and well written description, then click on them from May through to visit the site. Thus, this label must be well written, but also contain the keywords you want highlight.Going retu to our example of Acme Manufacturing. One could make a description tag that reads: "Acme Manufacturing is the largest producer of electricity in Califoia, widget, providing the clock and guaranteed service on all products." This description contains the words of the button again and says something about the guidelines for company.Some description length recommend a maximum length of 250 characters. Again, no details, but it is good to be cautious until you have already entered into a search engine index.The recent important meta tags relevant to search engine optimization is the beacon of keywords. In this tag, you have an important opportunity for your keyword list, but this time did not need to be coherent in a sentence such as title and description. Put your keywords to start. Make sure all your keywords in the title and description tags are still listed. Also, to add the keywords, especially those contained in the text of the page you are optimizing. For the manufacture of the company Acme of us could have these keywords: "widgets, widget, widget electricity in Califoia, widgets in Califoia, Acme Manufacturing, service, warranties, guarantees" Many experts wa against the excessive repetition of a single keyword, although appearing in different phrases separated by commas. Once again, the guidelines vary and are not precise, but it would be better to be cautious at first. What should be the keywords? 800-1000 is the estimate provided by some search engines and commentators as well. (Recently, some of the major search engines have begun to ignore the keywords tag in their ranking calculations, but some search engines continue to use, so you can include in the meta-tag.) The thing to remember about meta-tags is that they are only part of the search engine optimization. If the text is rich in keywords and the structure of the page allows the search engines to reach and if, in addition to that, you've designed your meta tags well, then you have a good opportunity to get the search engine positioning the results you want. Copyright 2002, Donald Nelson, all rights reserved.Donald Nelson is a web developer, editor and social worker. E 'stato   Working on the Inteet since 1995 and has A1-Optimization,   a company that provides search engine optimization,   copywriting, reciprocal links and other web promotion services. It   publishes a monthly ezine, A1-Web Promotion Tips, available at