Web Design for professional marketing and communication 10 ways to improve your website

Web Design for professional marketing and communication 10 ways to improve your website Professional marketing and communication are constantly looking for new ways to promote their companies and organizations. This is a way of life. If a normal person sees a refrigerator magnet, a marketing specialist sees the possibility of continuous visibility. If a normal person sees a postcard, a marketing specialist sees potential for his company to advertise a new service. If a normal person sees a collection of images and words on-line, and calls for a website, a marketing specialist often is not the same thing, and this is a web-problem.The is our strongest, but the most overlooked marketing tool. Very few organizations actually use their power. Many of my customers for my clients, because they will have their own brand. Need a new logo, office and marketing materials. They usually have a website, but is not usually what you want before you upgrade. When I ask people what they want to reflect the new brand, the answer is a "nice business cards and things to send / give" or "does not bother me." This is a great knowledge of the fact that selfishness is a big motivation. People rarely visit the website of the company, unless it is their job to be done personally so.They give them business cards and other collateral, and they want these materials in order to include them. Or, in the "do not worry about me" group, they want their work and do not want to be hassled by some annoying design. In any case, the site is secondary and the needs of workers are first.The lesson here is that if you want to enter the mind of the market, you have to discover what they need selfish, who visit your website and give you company. The web is powerful, because they have immediate answers for people actively seeking information. The Web is not just a matter of pajama clad in 20 years to purchase the CD at bedtime. Each representative demographic imaginable online are actively looking for you. For example, a company employs a PR specialists to build business. The PR specialist knows that it is necessary for the company with a charitable organization for some of the first firms of bad behavior and a history of a press conference release.If she stumbles on the website of your organization and read the history, annual events and contact information are moving. But if your Web site describe how your services greatly helped some people to grow as every year, as if they are over $ 5,000 of their society are in any publication that is produced, and how your company has a positive donor to another company, like you, they get the phone to speak with you. Throw in a free choice of spa package locally tr? S-chic spa or 10 free film goes with its donation of $ 5000, and send a check.Here 's another example: I'm redesigning the website on the subject of geography game based in Redmond, Washington. Currently, their website provides detailed information on their games and lists, where the games are for the purchase. The images are very easy to see, but difficult to load. All information on each game at a time. In addition to implementing a way for people to buy games online, the main objective of the redesign is to provide visitors with some choices. Can you decide how much information they need by typing a few words on each game and then choose if they want to know more. Or you can just buy the game and read nothing.Or, you can download the geography quiz on the homepage and see if they are more intelligent than most of the population. It 'always nice to read and say "Good for you, you have more than 92% of people coming into this quiz." (People like to say I'm intelligent, but is love, said that idiots inhabiting the world, and not one of them). 92% that is wrong is just an added incentive to buy a game. The point is to make your site visitors, not company.No a visit to your site for you. You visit the site for themselves. The things that you believe that they provide important information about your company or organization really does not matter, unless the traffic to your website. For example, most Web pages design a corporate philosophy, culture, or check your web statistics mission.Go and see how many people retu to that page. This information can be on your site, but also for your health professional to take from the home page. Put it somewhere that the only people to see if we really want. In addition, a visitor to interpret their culture and philosophy of quality design of your site before you can read word.A powerful website, you can add your business or organization more options and exposure to any other means of communication . You can experiment. You can update the information freely. You can use the public about special events, new products, case studies, or research that is done almost at no cost. You can use your customers to other companies useful. Probably, if you read, you or your employer has a website. Answers to these ten questions about your site and see if there is room for improvement.   Who visits your site and why?   Visitors are always what they need, when you visit? They are the fastest?   The visitors, what you need, when you visit?   What are you, the visitors who are not in other places, like you?   Is your site looking clean, professional and reliable?   E 'intuitive? It 'easy to navigate?   Can your site can be found in most major search engines?   You have a way to reduce the number of visitors to your site and what pages are most hits?   There is an incentive to your website to the visitors back on a regular basis?   If the image of people, philosophy and culture in your business and your Web site, you feel the same? A common roadblock that a site for truly effective is a shortage of staff to really keep it. If your company has someone to regularly update your site, you are in good shape. Check if there are appeals to the selfish leadership of people who visit your site and if you have what they need, when you visit. Discuss the problems in your site with colleagues and find a cure. Be creative in what you offer the public to see on your site and keep them back. Price incentives are effective, but can be expensive. Links to relevant articles, a monthly e-newsletter, weekly or even quiz you well.If not a person who is regularly on the latest status of your website. A regular employee or employees of a contract ready to give you a certain number of hours per month. If you are using obscene effectively to secure your business, you want someone to make your web site if you think immediately.Ultimately on your site with a sense of relief that are with their weight to give your bottom line when you retu to the right place. Otherwise, please take a spa or a movie, and are preparing to focus on its most important marketing project ever.Audrey Nezer is an award-winning graphic designer in Seattle, Washington. Your company, Artifex Design, creates playful, sharp and effective marketing materials and communications for businesses and organizations of the United States. Visit to lea more (and win a prize!)