Web Design Showcase USA for the message

Web Design Showcase USA for the message When you design a website to achieve high conversion rates is a priority, focus on the design and presents the content and copy.For sites where conversion rates are a priority, which is primarily a design should be the message so that it provides maximum impact.>> So, "good design does not play any role? This is not what I say. I say that we need a design function. For a site of art or entertainment that the primary function may be the images in an attractive manner. This is fine.But for a website, designed to generate sales, the text must come first. ... Everything from the architecture of the site for the design must be your message to the provision of support for people and the last page of checkout.>> Sounds of the hand. Why are we doing this? I am the point, because the presentation of the communication is often the last thing on the minds of designers groups.Web are higher for the food chain of these groups. All too often the letter of the message is a second test. "The site looks like the following. We organize the pages as this one. Among other things, we need someone to write the words. "This attitude of 'last text" is nonsense, and it was from the day of the Inteet - its first commercial.Hundreds of millions of visitors have always known that their primary need of a website is to disseminate the key messages. "I'm in the right place? Can I find what I want on this site? "Our guests know that the words are the most important element on a Web site.Google knows that words are the most important element on a website. (Unlikely, apart from the Googlebot: "Cool design. Better positioning of this site larger.) The only people who have not understood so far is Web Marketing Manager Web Group and the people recently designers.Even drop-in the press-has approved the text on their websites, with little thought to the specific needs of the medium. (If it were a radio ad, only the soundtrack of their TV ad? I do not think so. Each medium has its own requirements when it comes to words, the web part.)>> How to design the messageThe first step is to make the writer in the beginning. The designers will find that the author gave a series of priorities and needs into account. He or she could also say: "This is the first message page. We need people who are really on the front page. "There are three different types of public should be here. I need these three items to have, with the focus, preferably on the first page. "" This message is only the first step in converting a visitor to a buyer. We need a strong sense of the three planes before he or she is willing to buy. "" This message tuover is complex, there will be some 'space and more copies. We need to format the text so that people continue reading. We need a strong subheadings, indented, and some passages focus on the following points. "Once the writer needs a copy, the designer can then take the presentation of the main points of the message that the right emphasis on the various items under headings, text and design links.The the work here is not to the page" ; beautiful "is, for the message with the proper attention, and every point in the correct order.>> How does a designer know what to do? In some ways this is uncharted territory for designers online. Until now, too much emphasis was placed on the design of seats for their own purposes, but with their support for the copy on a web site designer pages.If wants to know how it works, he or she should be next to a direct marketing designer / copywriter team, as the team announced as work.See. See how the Designer of writers and feel of much value defines the type. see how the designers spent a lot of time choosing the right font, the right size and color. Watch as a transformation of the value of designers heavily on the placement and appearance of each element of text.Why? Since in the direct marketing response rates are closely related to the presentation of a copy. It plays a role, though in each text element. The font and its size and weight issues. Text formatting matters.Online? If building sites in order to maximize conversion rates, a direct marketing. This means thinking like a direct marketing, writing as a direct marketing and the layout as a direct marketing.>> Final Points ... What is the Web right now, we have a couple of groups designers.There great web designer, beautiful pages, without regard to how the copy should harder.And and can exist in the direct marketing on-line designer, design single-sided markets that are created to maximize sales.At some 'time in the future would be nice to see these two groups from each other.It longer it would be nice to see the web designers to lea more to increase conversion rates by some leaing ability to direct on-line designers.It would be good to see live on-line marketing designer skills outside the scope of the individual, the sales slip page.And is essential that all online designer pays much longer ' attention to the writer and the presentation on each side of message.Nick Usboe is a freelance copywriter, author and speaker. Other articles and resources on writing for the web, on its web site to lea more about the design of a high conversion rate, see his review of the AWAI course, graphic design success.