Your site hurts my eyes 7 Reasons to tone their advertising

Your site hurts my eyes 7 Reasons to tone their advertising Then you are on your computer as usual. His eyes are ready. His back pain. Want to jump in the car and the road to navigate with all the windows and the wind whipped hair. But before you call is closed for the day, you have to find one. Perhaps for web marketing, maybe you want to buy some artwork to hang in his office. Off to Google go.You kind of magic words, what they are, and see a list of websites flows down the page. Click on the first, and has eyes for a moment on your assault. Ten obvious banners, flashing like Vegas at midnight. One of those annoying ads that you are still hanging in the movement and not allow you to read anything until you click the coer. Some things bright snow on the page. Frantic messages screaming things like BUY NOW! Last Chance! Success can be yours. A picture of a boy who smiles like the weird uncle Lester.You click. Not today, not only throughout the day. No matter what it is that type of sale or even if you're giving something away, because its presentation is god-awful. Just when you thought he had escaped the chaos, a little 'smart window: "Why do not you leave the site? Please fill out this short survey! "Are you kidding? Do not you write something offensive in the "Leave Your Comments" box, but the figure that can only encourage someone to unwanted spam offers.We familiar with this experience of web browsing. E 'frankly disgusting. What is your opinion of someone that his company so strong plots and desperate? Do you think that all his pie in the sky promises? E 'strike as a company run by people who are intelligent, honest and reliable? Are you going to whip your credit card, and to tell you? Of course you're not. And 'the highest, the brightest, the most active and daring may attract attention, but not to sell. This is something to remember when creating your site. What retain and attract new customers to come back? A simple, elegant web design. An easily navigable site. That the copy fresh, clean and interesting.Here are 7 reasons to tone your advertising: 1. Flash is too bright. A flash presentation can be creative and unique, but it is really necessary for what you offer? That kooky winking clown head on a coer selling really for you? Even if it is an excellent design that can put together an incredible high-tech Flash feature, consider the web surfer to harassment. It was clicking all day, you really do not think they have the patience to be a mini-movie? 2nd Too many messages cancel each other. Groped not ever read one of those pharmacy circulars when you're tired? All these big red words emblazoned across the page. Crowded house at the side of blown low cost and photography. It is not easy! If you try to put a lot of words on your site, guess what? Not one of these messages will be read, let alone remember. The eye does not know where to look! Try a visual whisper instead of shout. Make your best starting point possible, but be careful to leave blank eyes to take a place of rest where they can assimilate what is said.3. The movement is distracting. Think the last time you visited a website with "magical stars" sprinkling beyond words. We were able to read and understand? Web surfers weary mind, be kind to your eyes! Which have much better chance of having an interest of the client with the words that are not flying the page, but still standing and not in one place, waiting for someone to read! 4th Click the almighty powerful. You know what is the site hunter. The mouse is in your hand, you are in total control! Now think of another person palming the mouse to navigate your site. If your site is a frenzy of color and confusion, all is one click and you're forgotten! They do not want to click away? Here's how to stay. Keep clean and simple! 5th Their empty promises are lost skeptical consumer. Think about your experience of web browsing. Think about who told him that it would be a millionaire if only SUBSCRIBE TODAY? You are better to be honest and optimistic, and that crazy fan of what you can offer customer.6. Pop-ups are very annoying. Have you ever been so intrigued by a pop-up that what you purchased excited? I think not. Do you appreciate when you're trying to get work done on a computer pop-ups and fifteen crowds the screen and overload your hard drive? Certainly not! If you do not like these rude interruptions, not to impose on someone else. I do not care how many times he says the guru of marketing that will improve your search engine ranking. Search statistics can make the statement, but click rates are meaningless if customers buying.7. No one really read the sales letters long. Ah, how brilliant the writing to convince the experts that a letter of six pages, which will bring big dollars for your business. Especially if you are paying by the hour or the word! A letter of two pages are the same as a six-pager, and more. The "more" to be held on reader's interest throughout the jouey. The brevity is the key to great writing. If you can make a great argument in five words or less, you have all types in the next. Please note that prior to enacting the Constitution portal.Want to design and write the contents of the website that attracts and captures? Want to bring visitors back to seconds, thirds, quarters, and the last purchase? Above, therefore, keep the "distractors" to a minimum. I'm trying to get in the shoes of another person ... that the Inteet is looking for what you have. Think about all those things that keep you from enjoying your experience of web browsing, and be careful to remove from your site! Money taste, slim design, eloquent, holders, clear, informative copy. Be honest about what they sell and how you can make a difference for your potential customer. Speak softly, and watch the sales roll in.Copyright 2005 Dina Giolitti. All rights reserved.Dina Giolitti is a New Jersey-based Editorial Consultant with nine years of experience in the field. His current focus is web content and web marketing for a multitude of products and services, although most of his experience is in retail for big name companies like Toys "R" Us. Visit the pricing and samples.